2-Way SMS for Business: Engage Your Customers

What's a conversation with a customer without giving them an opportunity to respond? Engage in meaningful conversations with your customers by embracing 2-Way SMS with GoFax.

2-Way SMS allows you to not only send messages to your customers but also receive their responses. It's a powerful way to communicate with and engage your audience, and the information returned via SMS can help automate responses across your entire business.

Customer feedback and communication are key to your success, especially when you can reach customers where they're most receptive, with content that is useful, personal and relevant.

Many organisations are thinking mobile first, and it's easy to see why. It's a computer, a phone, a bank card, a TV and a back scratcher. This miracle device is everyone's best friend (for now), and if you want to reach your customers, mobile first needs to be the approach.

Time and time again, businesses of all shapes and sizes lose money by letting opportunities to communicate with their audience fall by the wayside.

Consider healthcare providers struggling with appointment attendance and patient satisfaction. Often, the issue stems from impersonal communication and missed follow-ups. With 2-Way SMS, the game changes. People need to be kept in the loop, and they need a simple, frictionless way to respond.

The GoFax SMS service includes 2-Way SMS capabilities, allowing healthcare clients to send personalised appointment reminders that patients can reply to with:

• (Y) for yes

• (N) for no

• (R) to request a call back

You'd be surprised what a difference a reminder makes, not only to attendance rates but also to reducing lost revenue. It may not seem like much, but when healthcare clients are potentially losing hundreds of dollars in missed appointments, it adds up quickly.

SMS appointment reminders helped build our client's reputation, as patients felt their experience was personalised. From an organisational standpoint, the client was able to improve efficiency and reduce the staff time and labour costs spent following up with patients and rescheduling appointments.

Start communicating with your audience. GoFax SMS has the tools to get you there. These opportunities are low-hanging fruit that can make a world of difference across your organisation.

While this article looks at 2-Way SMS from an appointment reminder and scheduling perspective, there are many ways to engage, track and manage replies from your audience across every industry.

If you're interested in discussing how 2-Way SMS can be implemented in your organisation, we have a range of options, from API integration directly into your existing systems to custom SMS deployments, email to SMS and more.

Contact us today to speak to our account management team, and let us help you find the right way to integrate SMS to interact and engage with your customers.