1. Book a demo
Tell us about your customers and what they need. We show you the platform in a live demo and send a tailored quote.
White Label Fax and SMS: Resell Under Your Own Brand
Add a white label fax service and SMS platform to what you sell. Your brand on the platform, wholesale pricing and an Australian team behind you, from Australia's largest fax platform with over 20 years' experience.
What is a white label fax and SMS service?
A white label fax and SMS service lets you sell cloud fax and business SMS to your customers under your own brand. Your name, logo and colours sit on the platform, on your own web address. GoFax runs the network, security and support behind it. You set your prices, bill your customers and keep the margin. It suits IT providers, managed service providers, phone and cloud phone providers, and software companies.
How the GoFax reseller program works
2. Set up your branded account
We set up your platform with your name, logo, colours and web address, and train your team, with an account manager in Australia at every step.
3. Start selling
Set your own prices, invoice your customers each month and track every account in one place.
Everything you need to run a white label fax service
Your name, logo and colours on the platform, on your own web address
A reseller console with separate access levels for your team and your customers
Monthly fax and SMS usage reports for each customer, sent to your inbox
Live fax and SMS queues, so you and your customers can see what is sending
Security options such as auto delete. Your data is encrypted in transit and at rest, with optional data sovereignty to keep it all in Australia.
A 99.99% uptime guarantee on secure, backed up cloud infrastructure
ISO 27001 certified, HIPAA compliant and government accredited
Online fax features your customers get
100% NBN compatible, so faxing keeps working with no fax machine or phone line
Keep existing fax numbers by porting them, with a temporary number so no faxes are missed
Send one fax to many numbers at once with fax broadcasting
Send and receive faxes in over 240 destinations
Schedule faxes for later, and add a custom cover page
Fax by email, online, in the app, from Windows programs or through the API
SMS features your customers get
2-way SMS, so customers can reply and you can track every reply
Bulk SMS broadcasts from a CSV contact list
Saved SMS templates for regular messages
Personal fields such as first name, last name and company
A dedicated virtual mobile number, usually set up in 1 to 2 business days
Free replies to a shared number for 48 hours after each SMS
Wholesale SMS and fax pricing that grows your margin
Wholesale rates
Buy fax and SMS at wholesale rates and set your own retail price. Ask us for a tailored quote.
One monthly bill
Post-paid billing each month, so you can invoice your customers your way.
Support in Australia
A dedicated account manager in Australia, with optional priority 24/7 support. You are never sent to an overseas team.
Help your customers retire old fax machines
Many businesses still pay for fax machines and phone lines that break down and fail audits. Moving them to cloud fax saves them money and gives you a new monthly income.
Partners get a library of sales and marketing material, and we can build marketing packages to suit you.
White label fax and SMS questions
You sell GoFax SMS, and fax if you like, to your customers under your own brand. GoFax runs the platform, network and security. You set the price, bill your customers and keep the margin.
You can offer cloud fax without building anything yourself. It adds a new monthly income, helps your customers retire costly fax machines, and lets you set your own pricing and packages.
Partners buy fax pages and SMS at wholesale rates, then set their own retail price. Pricing depends on your volumes, so we give each partner a tailored quote.
Your name, logo and colours appear on the platform, and it runs on your own web address. Your customers see your brand, not GoFax.
Managed IT companies, managed service providers, phone and cloud phone providers, software companies, healthcare technology providers and other service providers.
GoFax is ISO 27001 certified, HIPAA compliant and government accredited. Your data is encrypted in transit and at rest, with optional data sovereignty to keep it all in Australia. We can also complete your customers' security questionnaires and provide SLAs.
Yes. We port their existing numbers, and a temporary number catches their faxes in the meantime. Most ports take 1 to 3 weeks.
GoFax Corporate gives large businesses cloud fax and SMS by email, online, in the app and through the API.
See what GoFax customers say
4.9/5 (145 reviews) 
What an amazing experience
What an amazing experience! Jo was so patient and kind! A bargain for our needs too.
20 Sep 2023 | TrustPilot Nancy
Verified Customer
5/5
Highly recommend
Excellent service! Live chat helped me set up my account, and fax documents overseas right from my email, much faster and far less expensive than by post. Reliable and easy to use. Highly recommend.
10 May 2026 | TrustPilot Rose Lloyd
Verified Customer
5/5
Worked well for us for years!
Top stars for a top service: worked well for us for years!
25th February, 2026 | Google Adrian T
Verified Customer
5/5
We have used GoFax for years
We have used GoFax for years and they are so affordable for a small business. I cannot fault their service. They keep in regular contact regarding network outages, etc. We are now increasing our business with them and once again, I cannot fault the simplicity of service and the product offering for a small business. Thanks GoFax - Go Well!
23 July 2025 | Google Monique Piwonka
Verified Customer
5/5
GoFax was easy to set-up and use
GoFax was easy to set-up and use. I needed to fax tax documents to the US from NZ. GoFax did the trick. It took me less than 40 minutes from researching online fax software to getting my fax sent confirmations. 100 pages for A$15, highly recommended and great value, only problem now is what to do with remaining 96 pages!
10 July 2026 | TrustPilot Donald Purdie
Verified Customer
5/5
Support was fabulous!
Joseph was a huge help in assisting me to learn how to navigate GoFax and use it to its maximum utility for me in my professional role. He also helped me to edit my Settings on GoFax to avoid unnecessary charges for Notification services I simply don't need. He was fabulous at walking me through step by step way using accessible language for an older generation user of these kinds of technologies!
7 July 2024 | TrustPilot Jan
Verified Customer
5/5
Simple and highly recommended
When I needed to fax documents to the US, and with the demise of fax serviuces from Aust Post and Office Works, I used GoFax. Very simple, from my laptop, very economical. Highly recommended for occasional users like myself.
13 October 2023 | TrustPilot John Renzenbrink
Verified Customer
5/5
Wonderful customer service
Joe was very personable and incredibly helpful in guiding me through setting up the service with my third party sender, and teaching me bits and pieces I didn't know I could utilise. Very please with my decision to join up!
25 July 2023 | TrustPilot In Balance Psychology Clinic
Verified Customer
5/5
Extremely efficient
We have been using GoFax for a few months now and find it an extremely efficient method of sending and receiving faxes. It is particularly convenient for staff who are working remotely. I would highly recommend.
20 June 2023 | TrustPilot Sandra Brandt
Verified Customer
5/5
Excellent service
Excellent service! Live chat helped me set up my account, and fax documents overseas right from my email, much faster and far less expensive than by post. Reliable and easy to use. Highly recommend.
01 June 2026 | Google Rose Lloyd
Verified Customer
5/5
The best service
Top stars for top service, worked well for us for years.
01 February 2026 | Google Adrian T
Verified Customer
5/5
Simple and affordable service
We have used GoFax for years and they are so affordable for a small business. I cannot fault their service. They keep in regular contact regarding network outages, etc. We are now increasing our business with them and once again, I cannot fault the simplicity of service and the product offering for a small business.
23 July 2025 | Google Monica Piwonka
Verified Customer
5/5
Great experience
The team are always pleasant to deal with and happy to help. A great experience!
12 February 2025 | Google Kimberly Daniels
Verified Customer
5/5
Amazing service
10 stars! Amazing service from Joseph! He called me and explained everything and guided me through the 4 simple steps, even hunted us a fax number closer to match what we needed. I can't speak highly enough of the service that was provided, he went above and beyond to make sure I was happy with everything and what a simple process everything was!
Paide McGregor
Verified Customer
5/5
Great Australian company
I can't recommend this organisation enough, if you are looking at going to a digital fax service. Everyone I have spoken to have been so helpful in assisting me through the whole process. Great Australian company.
24 July 2024 | Google Rose Avenue Medical Practice
Verified Customer
5/5
Simple process and easy set-up
I don’t normally provide reviews but in this case I was more than willing. I couldn’t believe how simple the process was to set up and the support and customer service provided by GoFax was next level.
02 October 2024 | Google Karen Wheeler
Verified Customer
5/5
Outstanding service
Outstanding service from Joseph! He called me twice to explain everything and guided me through it all like a true professional. I can't speak highly enough of the service Joseph provided, he went above and beyond the call of duty. Without question, the best service I've ever received!
28 November 2023 | Google Peter Gillard
Verified Customer
5/5
Gofax, an industry leader!
We've been with GoFax for multiple years at this stage and have never experienced any down-time. Their services are easy to use and understand. Our account manager, along with their support team is phenomenal. GoFax allows us to leverage our pre-existing infrastructure and have worked alongside us to streamline our business solutions. I look forward to the years to come!
12 June 2023 | TrustPilot Will Sillajew
Verified Customer
5/5
Reliable and affordable
I am so glad that such a reliable and affordable service is available in Australia.
14 September 2025 | Google QT
Verified Customer
5/5
Excellent after sales assistance
I needed to provide documents to the IRS (USA) to secure a tax return. they woud only accept faxes or express courier mail. GoFax came to my rescue - easy to use (just like sending an email), low cost, and a confirmation receipt provided. Excellent after sales assistance too. highly recommeneded for all faxes.
06 November 2023 | Google John Renzenbrink
Verified Customer
5/5
Great, friendly service
Service on both days from Joseph was helpful and very prompt. Teams service was excellent as it gave Joseph an opportunity to try to replicate the problem I was having yesterday. Joseph also provided me with an alternative to send Faxes by using send.gofax.com.au. This made my bulk work quicker and less frustrating. Great work Joseph and GoFax company for following up with me in a timely manner.
5 April 2023 | TrustPilot Christine
Verified Customer
5/5
Excellent service
I had started to apply for a fax number, and I received a call to assist in the process without any prompting. The person assisting was amazing and it was all done very efficiently. Very happy with the service and manner of the GoFax employee. Thank you.
11 April 2023 | TrustPilot Julie-Anne Rogers
Verified Customer
5/5
Amazing service
Administation is easy - was able to create an email group, populate it, and then advertise that as the desitination for incoming faxes. The sender didn't know the difference! Furthermore, I was able to integrate into the scanning feature of the printer. All the user does is scan their page, creates a PDF and sends off the fax direct from the printer. The users love it and although we get plenty of messages about maintenance an updates, we have never had any problems using GoFax.
27 August 2021 | SourceForge Glen S.
Verified Customer
5/5
Quick, easy and worth doing
Joe was super helpful and his instructions were easy to understand and follow. He had the info at his fingertips and could recall my previous conversations with Natalie so that you didn't have to go through it all again. He knew his stuff with the telco's so the transition across would go smoother. Well worth the effort of changing over to GoFax.
| TrustPilot Julie
Verified Customer
5/5
Friendly and helpful
I have spoken to Anita & Joe in the Sales team and both were super helpful & friendly. The best customer service I have had in a long time.
24 March 2023 | TrustPilot Kingston Foot Clinic
Verified Customer
5/5
Great Customer Service
I have only just started with GoFax but so far am really impressed! The agent (Janelle) was so helpful in setting things up exactly how I wanted them, quickly and efficiently, and checked everything was working properly all the way along. Thank you!
30 January 2023 | TrustPilot Emily Wilkinson
Verified Customer
5/5
Start reselling fax and SMS under your brand
Book a demo and see the platform live. Our Australian team will help you set up, train your staff and start selling.